User-Generated Content
What is User-Generated Content? Well, UGC is content created by customers that shows authentic experiences with your brand. I can help by curating this content to help you build trust, increase engagement, and strengthen your brand’s presence.
Printify UGC Reels
After merging with Printful, Printify asked me to create a series of 4 UGC ads to promote their print-on-demand services, in an authentic and easy-to-follow style.
Many people were interested to know more about how they could build their own print-on-demand store. Using an engaging hook and storytelling, these ads were high-performing in all-round metrics, especially saves.
Results:
40K views
3 days 1 hour watch time
388 likes
222 saves
35 comments
Aithor.com UGC Reel
Aithor.com is an AI tool designed to assist students with their learning alongside university. This collaboration aimed to boost reach and brand awareness, so I wrote a script and created this Instagram Reel targeting travellers, showing how they can use the tool to write a travel journal. The Reel featured multiple clips, including talking-head shots and product UX/UI footage.
Aithor.com was pleased with the campaign’s performance, noting strong engagement and positive metrics across key performance indicators.
Results:
20.6K views
23 hours watch time
112 likes
13 saves
8 comments
Printful UGC Reel
I worked with Printful to create this educational and inspirational reel which encouraged viewers to start a print-on-demand online store. It highlighted Printful's USPs, broke it down into simple steps, and positioned it as an easy way for people to make money online.
The campaign was highly engaging with 135 saves and many people interested in learning more.
Results:
14.4K views
1 day 8 hours watch time
201 likes
135 saves
16 comments
Wondershare RecoverIt UGC Reel
My collaboration with Wondershare RecoverIt led to the creation of this authentic-style Instagram Reel, showing how consumers would use their product to recover lost data and files including photos. I wrote a script, recorded multiple angles, and edited the Instagram Reel using Adobe Premiere Pro.
The campaign successfully sparked engagement, with viewers sharing their own stories about losing photos and asking questions about the product.
Results:
7K views
16 hours watch time
112 likes
8 saves
23 comments
Collaborating with Sophie has been an absolute pleasure. She has delivered engaging and captivating content that aligns with our brand’s vision. Her professionalism and clear communication throughout the process has been outstanding, ensuring the project runs smoothly. Sophie is reliable, meets deadlines, and maintains an exceptional standard of work that delivers results and is very valuable. We highly recommend her to any brand seeking a content creator and will be working with her again for future campaigns.
- Wondershare
Top-Performing Instagram Content
Food on a plane Instagram Reel
I combined humour and relatability to create this viral Instagram Reel. The scenario of booking flights and encountering unexpected surprises is something that many travellers connect with. It resonated with my audience and sparked conversations, with people sharing their own similar experiences.
Results:
14M views
322K likes
817 shares
279 comments
Annoying people on a plane Instagram Reel
This Instagram Reel combined a viral sound with humourous content, talking about annoying people on a plane. Humour and relatable content consistently perform best on this account, so I developed a content strategy that leverages these strengths.
Results:
4.6M views
38K likes
108 comments
Mystery Plane Horror TikTok
This TikTok sparked lots of comments from people guessing what someone had done on the plane to cause me such discomfort. It drove lots of engagement and conversations about annoying people on a plane.
Results:
11.4M views
767K likes
24K saves
2,404 comments
Food poisoning whilst travelling Instagram Reel
This Instagram Reel revealed the raw side of travelling that many creators shy away from, sharing a candid food poisoning story that deeply resonated with other travellers. The transparency surprised viewers but was widely appreciated for its honesty and relatability.
Results:
2.7M views
25K likes
379 comments